The central element of SilverWing's visual communications services
keeping with modern business communication trends, web design
is the centerpiece of SilverWing's graphic design
services. Competing in today's small business
climate, especially in a rural marketplace like Colorado's Western
Slope, is fraught with many hazards. Business owners must
take full advantage of each and every avenue available to them
to get out the word about their company and its products and/or
And there's no better way to do that than with a well-designed web site.
who has spent time "surfing" the web can easily recognize
a poorly designed web site. But,
what elements are characteristic of a well-designed and executed
site? This can be answered by the
makes a great corporate web site?
that presents not only the products and services of a company in
a well-thought out and organized manner, but one that also projects
the company's culture, values and emphasis on quality in a visually
and easy to use way.
are these goals accomplished?
putting the job of creating your company's web site in the hands
of someone with
the know-how and experience to ensure that the site:
out graphically. The
user's eye should be guided to the important aspects
of the web pages and they should be able to easily and freely
the pages without having to "hunt" for the link they desire.
The web site should be designed so that the available links
afford a consistent and logical path from one page to the next.
out logically. The
web site should be designed so that the available links between
pages afford the user a consistent, logical, and easy-to-use
path through the site from one
page to the next.
custom graphics that are both visually
appealing and meaningful in the context of the company and its
web site. Clip-art, crude cut-and-paste or scanned graphics degrade a site's appearance
and value in the eye of the user.
the company's message across. Many
web sites are cluttered with too much material or distracting
dynamic graphical effects, both of which derail the site's ability
to deliver a company's message clearly and cleanly. At
SilverWing, we understand that often times for a commercial web
site, simpler is better.
often we are bombarded with poorly executed web sites that completely
miss the boat in terms of one or more these goals. We have all
sites that are poorly organized, difficult to navigate, have
or commonplace graphics, unsightly or garish color
combinations, and in general provide an unpleasant experience
for the visitor. In our opinion, it may be better for a company,
especially a small one, to have no web site at all than one that
fails to deliver on the above criteria. No business owner
would ever choose to represent his/her company in less than its
not convinced that you need a web site? Read this
The first thing we did for Harry was design a new and distinctive logo that
could be used both on his web site and on his business card
as well as other printed communications.
wanted a simple web site that would be easily accessible
legion of friends
limited in display and multimedia capabilities. We carefully crafted a
site that is visually appealing and simple, even fun to navigate.
All of the content is presented in a format that is easy to view
even with older computer monitors. Please take a look at
do you craft a web site that would satisfy the discriminating tastes
of an artist client?
enlisting their discriminating eye and artistic flair to
best advantage for the site.
was a win-win proposition! After all,
at SilverWing we specialize in creating web sites that speak
to a small company's culture and tone. By working "elbow-to-elbow" with
Bill, we were able to come up with a color scheme, graphical
layout, and visual presentation that both reflect the artist's personal
tastes and deliver his message. The result is pleasing to the
eye, but even more importantly each page of the site guides the user's
eyes directly to the "payload"—the
artist's work. Please take a close look at Bill
Wilson's web site to see what
Practical example: fractaliamusic.com
Question: How do you craft a web site that appeals to the members and audience of a hot young Rock'nRoll band?
By catching and running with their enthusiasm and unleashing their creativity in creating a visually appealing and fun web site.
The namesake of the band issued a special challenge—the need to incorporate the graphically rich and evocative nature of the mathematical field of fractal geometry. Fortunately SilverWing's roots in applied mathematics and extensive experience in computer graphics came in handy once again. After designing a unique front page that incorporates a beautiful, specially created fractal image as part of the page's navigation scheme (as seen below), we turned the band members' and entourage's creativity loose, challenging them to create unique fractal images to incorporate into each page of the site. These band member-created fractals appear as visual identifiers in both the navigation menu (on each page after the opening home page) and the top of each page, adding to the visual nature of the site and helping to guide navigation. The band members each designed their own personal page where they wrote their own text and carefully chose each picture to help tell their individual stories. We also incorporated a custom, easy to use forum to allow Fractalia fans stay in contact with the band and each other (see the "Fractal Freaks" page on the site).
We think the site goes well beyond the norm in musician and band sites in telling the Fractalia story and making them accessible to their fan base. This is, after all, SilverWing's goal for each and every site that we create. Please have a look for yourself by visiting Fractalia's web site and see of you don't agree.