people do not understand just what marketing is, and often confuse
it with sales efforts of one sort or another. There are many ways
to define just what marketing is, but from a small business viewpoint
a simple and easily understood bottom line. Small business marketing
is making sure that a product fits the
market it is intended for and that it is promoted and distributed
can SilverWing help?
of the most effective marketing tools
that is still accessible by small businesses is direct mail marketing.
At SilverWing we have focused our efforts on support services for
postcard marketing because it is a particularly effective solution
SilverWing has the tools, the know-how, and the U.S. Postal Service
bulk mail permit to be able to offer its clients complete postcard
marketing services from
are especially effective for small businesses because:
are inexpensive. For
a few hundred dollars you can reach literally thousands of prospective
or existing customers.
are fast. Postcards are easy to send and put your message in
your client's hands in a matter of days.
are flexible. They
can be used for a variety purposes from obtaining market research
to advertising sales or special events. They are equally useful
for prospecting for leads, building repeat sales or maintaining
are convenient. Adjust
your mailings to your marketing schedule; mail as many and as
often as you like.
our own postcard
your company, SilverWing is a small business and operates with
limited resources. And like your company, that makes SilverWing
candidate for postcard marketing. We took our own advice and
designed this postcard:
front of this card incorporates a number of features of a well-designed
is the maximum size before jumping to the next U.S. Postal Service
price rung. Its actual dimensions are 5 inches tall by 7 inches
wide. This makes them taller than a normal #10 envelope so that
the top of the card is readily visible in a stack of mail.
has an eye-catching picture, large, colorful text, and features
the SilverWing Logo prominently.
can't tell by looking, but it is printed on super-thick stock
and sports an eye-appealing glossy U/V protective coating. These
features make the postcard further noticeable in a stack of mail.
back of the postcard carries the company's message, as well
as plenty of information to entice and enable clients to contact
addition to the marketing literature, there is room above the address
area for a separate message handwritten or applied by a custom
inked rubber stamp. It is here that we announce special discounts,
promotions, once again appealing to the client to contact us to
obtain various savings. When a client
contact is made, knowing the particular stamped message on the
card the client is responding to gains us useful market research