is just as important for any small business or enterprise as it
is for the largest ones—perhaps even more so. But because
of the limited advertising budget typical
companies, the stakes seem even higher than they are for a large
company with deep pockets. As a result, small businesses are under
pressure to make every advertising dollar count. That's where SilverWing
SilverWing our special expertise is in visual communications. We
understand what makes one advertisement more effective in delivering
a company's message than another one. The secret lies in skillfully
applying the core principles of proper design: proximity, alignment,
repetition, and contrast. How these principles are applied (or
misapplied), along with the correct typography
literally make or
advertisement. Through a full
understanding and proper use of these principles
one advertisement can instantly lead the viewer
to the core of the message, while another will leave the viewer
the apparently hidden intent of the advertisement.
a look at most any advertisement in a newspaper as an example.
Often the ad space is literally crammed with a mish-mosh of graphical
or typographical elements yielding a confusion that the reader
must decipher to understand what the ad is all about. Uninitiated
graphic designers either just don't "get it" or they bow to the
demands of customers who do not understand that more "ink" doesn't
necessarily equal a good advertisement.
can SilverWing help?
Silverwing design your next:
or periodical advertisement. We'll
design an ad that pops right out from the mass of confusion on
the pages of today's newspapers and magazines.
or Rack card. We'll
get your message out in a way that is eye-catching and easy to
read and understand.
or Banner. We'll
make you a poster or banner that invites and engages your audience
as it delivers your message.
make that t-shirt, hat, or mug sparkle with your image, slogan,
an example of some SilverWing advertising work. The Montrose Canine
Carnival needed a logo, a poster, a flyer, and racing entry forms.
designed this logo:
are a few subtleties that the untrained eye might not catch. The
dog was hand-drawn in a "cartoon" format to draw attention to the
"fun and festive" carnival format of the event. The dog, wearing
and tag to accentuate the attitudes of the group toward proper
licensing and tagging, is happily running alongside under the control
of the unseen owner, indicated
outside the logo image. Lastly, the title of the event was
wrapped around the logo to set a cohesive and organized tone, consistent
remainder of the printed material took a similar look and feel.
The consistency of the appearance and graphical elements of the
printed documents set a certain "recognition" factor, developing
an identity for the event.