is SilverWing anyway?
SilverWing Graphics is owned and managed by Michelle
LeFree. Michelle, an engineer and physicist by education, has over
30 years experience as a computer professional, primarily in the area
of computer analysis of medical images (from X-ray, Nuclear, Diagnostic
Ultrasound, CT & MRI imaging devices). She worked in academic medical
imaging research for over 20 years at the Universities of Colorado
and Michigan. While there, she authored or co-authored
over 100 scientific papers and abstracts and contributed numerous computer-related
technical developments still in use in medical imaging today.
Michelle ended her academic research career in 1987
when she started her own medical software company to transfer key elements
of the technology she had developed to the commercial sector. She managed
and grew this company for 8 years, and then sold it to a larger medical
device manufacturer in the northwest where she was hired to continue
her research in the mathematical analysis of cardiac x-rays. Her work
there resulted in a United
States Patent. While president of her own
small company, Michelle was directly responsible for all business and
FDA, and all marketing, trade show, and advertising involvements.
It was during her tenure as president of her own company
(which was competing with large multinational x-ray manufacturers and
software companies for attention at medical trade shows) that she learned
first-hand of the
value and importance of a quality corporate identity as reflected
in a company's visual communications. She learned how to develop a
and cohesive corporate identity by working long hours hand-in-hand
with seasoned experts in the areas of graphic design, advertising,
Longing to return to the majestic beauty of her home
state of Colorado, Michelle left her fruitful medical imaging career
in the year of 2000 and settled on Colorado's Western Slope. She started
SilverWing Graphics to assist small Western Slope companies and organizations
in developing communications that reflect the quality and uniqueness
their products as well as the culture and tone of their company.
She specializes in helping small businesses develop and maintain that
"corporate polish" that
distinguishes their company at a glance.
Michelle draws upon nearly 40 years of experience
in photography, over 30 years experience at the cutting edge of computer
imaging, and a number of years as a small business owner. She uses
the latest digital tools
to create sparkling printed and electronic documents that deliver her
client company's messages with style. Michelle especially enjoys working
with small businesses for two reasons. One, she finds entrepreneurs,
especially those on the Western Slope, to be the most vibrant
and exciting people out there. Two, she knows what kind of real impact
Because of our extensive experience owning and managing
our own small businesses, at SilverWing we are sensitive to the business
climate in which Colorado's Western
Slope small business owners and managers
compete. We have designed our business to serve these small businesses
in ways that fit our clients' demanding schedules while maintaining
the highest standards of quality in our own work. Here are a
few examples of how we do this when you become a SilverWing client:
- We save you time and money by
bringing our personalized services to you at the times and places
that are most convenient
you and getting the job done right the first time!
- Our first consultation
- We develop graphics
for both print and the web so we are uniquely
qualified to ensure that all your company's visual communications
high quality and consistent
look and feel. This kind of quality and uniformity across all your
communications is a broadly visible reflection of the high standards
your company apart from its competition.
- We perform all phases of web
design, unlike many web designers. This includes custom
graphics and complete on-site photographic services (please see
the Graphics Design and Photographics pages).
- We provide one-stop shopping,
print or web—or both:
- If your company needs a web site, we'll perform all the necessary
design work and then we'll provide domain registration (as needed)
and work directly with
or ours) so that you
avoid the time and frustration of a high-tech juggling act.
- If your company needs printed materials, we perform
complete design services and then on your approval of our work,
interact directly with the printer (our
choice or yours) to ensure that you receive a final product that
meets your satisfaction (please see the Marketing and Advertising pages).
can I find out more or take the next step?
feel free to contact SilverWing any
time you have questions or want to learn more about our company
and its services and how
can e-mail us by clicking here.