About SilverWing

Who is SilverWing anyway?

SilverWing Graphics is owned and managed by Michelle LeFree. Michelle, an engineer and physicist by education, has over 30 years experience as a computer professional, primarily in the area of computer analysis of medical images (from X-ray, Nuclear, Diagnostic Ultrasound, CT & MRI imaging devices). She worked in academic medical imaging research for over 20 years at the Universities of Colorado and Michigan. While there, she authored or co-authored over 100 scientific papers and abstracts and contributed numerous computer-related technical developments still in use in medical imaging today.

Michelle ended her academic research career in 1987 when she started her own medical software company to transfer key elements of the technology she had developed to the commercial sector. She managed and grew this company for 8 years, and then sold it to a larger medical device manufacturer in the northwest where she was hired to continue her research in the mathematical analysis of cardiac x-rays. Her work there resulted in a United States Patent. While president of her own small company, Michelle was directly responsible for all business and technical developments, interactions with the FDA, and all marketing, trade show, and advertising involvements.

It was during her tenure as president of her own company (which was competing with large multinational x-ray manufacturers and software companies for attention at medical trade shows) that she learned first-hand of the value and importance of a quality corporate identity as reflected in a company's visual communications. She learned how to develop a unique and cohesive corporate identity by working long hours hand-in-hand with seasoned experts in the areas of graphic design, advertising, marketing, and technical writing.

Longing to return to the majestic beauty of her home state of Colorado, Michelle left her fruitful medical imaging career in the year of 2000 and settled on Colorado's Western Slope. She started SilverWing Graphics to assist small Western Slope companies and organizations in developing communications that reflect the quality and uniqueness of their products as well as the culture and tone of their company. She specializes in helping small businesses develop and maintain that kind "corporate polish" that distinguishes their company at a glance.

Michelle draws upon nearly 40 years of experience in photography, over 30 years experience at the cutting edge of computer imaging, and a number of years as a small business owner. She uses the latest digital tools to create sparkling printed and electronic documents that deliver her client company's messages with style. Michelle especially enjoys working with small businesses for two reasons. One, she finds entrepreneurs, especially those on the Western Slope, to be the most vibrant and exciting people out there. Two, she knows what kind of real impact our work together can have for their businesses.

Why SilverWing?

Because of our extensive experience owning and managing our own small businesses, at SilverWing we are sensitive to the business climate in which Colorado's Western Slope small business owners and managers compete. We have designed our business to serve these small businesses in ways that fit our clients' demanding schedules while maintaining the highest standards of quality in our own work. Here are a few examples of how we do this when you become a SilverWing client:

  • We save you time and money by bringing our personalized services to you at the times and places that are most convenient for you and getting the job done right the first time!
  • Our first consultation is free!
  • We develop graphics for both print and the web so we are uniquely qualified to ensure that all your company's visual communications are of uniformly high quality and consistent look and feel. This kind of quality and uniformity across all your communications is a broadly visible reflection of the high standards that set your company apart from its competition.
  • We perform all phases of web design, unlike many web designers. This includes custom graphics and complete on-site photographic services (please see the Graphics Design and Photographics pages).
  • We provide one-stop shopping, whether print or web—or both:
    • If your company needs a web site, we'll perform all the necessary design work and then we'll provide domain registration (as needed) and work directly with the web host (your choice or ours) so that you avoid the time and frustration of a high-tech juggling act.
    • If your company needs printed materials, we perform complete design services and then on your approval of our work, interact directly with the printer (our choice or yours) to ensure that you receive a final product that meets your satisfaction (please see the Marketing and Advertising pages).

How can I find out more or take the next step?

Please feel free to contact SilverWing any time you have questions or want to learn more about our company and its services and how we can help you.

You can e-mail us by clicking here.

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